Bildquelle: Coreteam hotelimpulse (Credits: Miriam Raneburger)

Introduction & Update

Introduction to hotelimpulse – Hotelimpulse is an Austrian online portal specializing in innovations and best practices within the hotel industry. It serves as a resource for hotel managers in Austria, providing access to industry insights, tools, and partnerships aimed at improving operational efficiency and guest experiences. The platform is operated by neukunden.at GmbH and is recognized as a key medium for reaching over 90% of investment-active hotels in Austria.

History

Hotelimpulse was established as an initiative to introduce innovations to the hotel sector. It is closely linked to neukunden.at GmbH, a sales service company founded and led by Dr. Reinhard Neudorfer. The platform focuses on objective assessments, including AI audits and recommendations for new technologies. In 2025, its reach more than doubled through its channels, and it contributed to academic publications on AI in prospect generation.

Contents and Services

The portal offers a range of articles, tips, and recommendations on innovative solutions for hotels. Key topics include:

Digitalization and AI: Audits for enhanced online visibility, AI concierge systems for staff support, and AI-generated music solutions.
Guest Experience: Salt therapy as an attraction, air purification for healthy indoor environments, personalized departure gifts such as oil paintings, and coffee tastings to boost revenue.
Operational Optimization: Efficient laundry machines, hotel mattresses for better sleep comfort, longevity technologies, and art editions for hotels.
Seasonal Strategies: Measures to increase occupancy in off-seasons, such as collaborations with services like WauWander.

Additional features include an innovations hotline (+43 664 / 164 35 37) for consultations and partnerships that facilitate corporate booking inquiries. The platform consists of a specialist portal, newsletter (with 10,700 subscribers and a 55% open rate), YouTube channel (averaging 3,500 views per video), and print booklets.

Team and Leadership

The team is led by Dr. Reinhard Neudorfer, who serves as the managing director and founder of neukunden.at GmbH. Other key members include:

Michaela Hiden: Campaign Management
Helga Thalmeier: Telephone Consulting
Gottfried Kraßnitzer: Data & AI
Vivien Schulter: Editor-in-Chief of hotelimpulse.at and Culture Changer
Christine Herweg: Telephone Consulting
Andrea Waldl: Telephone Consulting
Doris Bachler: Project Administration and Finance
Moritz Neudorfer: Data & AI

The team emphasizes a positive corporate culture and long-term collaboration.

Reception and Influence

Hotelimpulse is perceived in industry circles as a source for innovative ideas and has partnerships with providers such as Miele, Schüller Hotelgast-Service, and MyLike. It collaborates with organizations like the Austria Presse Agentur (APA) and has been featured in media, YouTube discussions on hotel innovations, and articles on topics like electromobility in Austrian hotels. As a blog and specialist medium, it positions itself as an independent contributor to opinion-forming in the hotel and tourism sector within the German-speaking region.

External Links